OUR BEGINNINGS
Established in 1975 as a humble bakery in Taman Sentosa, Season Confectionary and Bakery has grown into a beloved household name in Malaysia. Our journey began with a passion for baking, blending traditional techniques with modern flavors. Today, we proudly offer a diverse range of artisan baked goods, from pastries to cakes, crafted with care and unmatched quality.
Our Mission & Vision
Our vision is to be the bakery of Malaysia for Malaysians, serving as the go-to destination for bread and pastry products in Johor and beyond. We are dedicated to preserving Malaysian traditions, fostering community, and providing comfort through our products and brand.
Our core values—agility, betterment, respect, and responsibility—guide us in creating memorable experiences for our customers and contributing positively to our community.
OUR PRODUCTS
We offer handcrafted products that reflect our commitment to quality and tradition. Our range includes pastries and cakes made from carefully sourced ingredients that highlight Malaysian flavors.
We prioritise quality by sourcing local ingredients, supporting our community. Choosing Season means enjoying delicious treats that celebrate Malaysian culture.
OUR PURPOSE
SEASON’s Commitment to the Community
Season is more than just a bakery; we are deeply committed to being a steward of Malaysian culture. We believe in giving back to our community, supporting local initiatives, and celebrating our rich traditions. Through various outreach programs and partnerships, we aim to uplift and empower those around us, ensuring that our contributions positively impact society. Our products are not only a source of joy but also a means to preserve and promote the cultural heritage we hold dear.
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MEMBER OF THE ABR GROUP FAMILY
Singapore-Headquartered Food & Beverages and Property Investment Organisation listed on the Mainboard of the Singapore Exchange. ABR began as the owner and operator of the first full-service Swensen’s ice cream restaurant in Singapore back in 1979. Since then, ABR’s Food Service division has grown to include over 10 F&B brands, operating more than 80 outlets across 3 countries.