LOOKING AHEAD with a
refreshed identity
Celebrating 50 years and looking forward to the next 5 decades.
As we approach the conclusion of our first 50 years, we took a moment to reflect on the essence of the Season brand and its significance to our customers and community. We delved into our rich history, embracing the lessons learned over the past five decades while taking stock of our current position.
With a clear vision of our dreams and aspirations, we identified the positive impact we want to create within our community. This reflection has allowed us to reaffirm our purpose and values, ensuring that we are not only prepared but also excited to embark on the next chapter of the Season journey. Together, we are poised to embrace the future and continue serving our customers with passion and dedication.
OUR BRAND LOGO
HIBISCUS
Malaysia’s national flower symbolises our pride in local heritage and the cultural roots that inspire our bakery. It reflects the warmth and hospitality infused into every creation, inviting customers to experience the rich flavours of our land. The hibiscus embodies our commitment to tradition, ensuring each bite celebrates Malaysia.
BUTTERFLY
A symbol of transformation, beauty, and resilience. Like its metamorphosis, Season embraces change and innovation, guiding us through culinary trends and evolving preferences. It inspires us to celebrate seasonal ingredients, ensuring our baked goods reflect freshness and creativity, creating memorable experiences for our customers.
bread
At the heart is the croissant, representing our aspiration to be a household name and reflecting our origins as a humble bakery specialising in bread since 1975. Renowned worldwide, each croissant features intricate layers, emphasising our attention to detail and quality. This element highlights our dedication to crafting baked goods that honour our heritage while embracing the future of Malaysian cuisine.
OUR BRAND COLOURS
Inspired by the vibrant colours of Malaysia, our palette draws from the nation’s rich natural lanscapes, diverse foods, iconic architecture, and artistic heritage.
