Privacy STATEMENT
This Privacy Policy outlines how your Personal Data will be managed in accordance with the Personal Data Protection Act 2010 (“PDPA”) of Malaysia, which aims to protect the personal data of individuals. At Season Confectionery & Bakery Sdn. Bhd. (“SCB”, “us”, “we”, or “our”), we are committed to safeguarding your privacy and ensuring that your Personal Data is protected. This Privacy Policy provides you with an understanding of the purposes for which we may collect, use, and/or disclose your Personal Data.
By using our services and interacting with us, you agree and consent to SCB and our group companies, affiliates, associated entities, branches, subsidiaries, and offices, as well as our respective agents, authorized service providers, and relevant third parties collecting, using, disclosing, and/or sharing your Personal Data in the manner set forth in this Privacy Policy. This policy supplements but does not replace any other consent that you may have provided to us previously, nor does it affect any rights that we may have at law regarding the collection, use, and/or disclosure of your Personal Data. We may update this Privacy Policy from time to time to ensure it remains consistent with our developments, industry trends, and changes in legal or regulatory requirements. Any material revisions will be published on our official websites.
Your Personal Data
In this Privacy Policy, “Personal Data” refers to any data or information about you from which you can be identified, either (i) from that data; or (ii) from that data and other information to which we have or are likely to have access. Examples of such Personal Data include:
Your name, identification card number (IC), passport or other identification numbers, telephone number(s), mailing address, email address, and any other information relating to you that you have provided us in forms you may have submitted or in other interactions with us.
Information regarding your use of SCB’s website and services, including cookies, IP address, and service usage history.
Your employment history, educational background, and income levels.
Transaction-related information, such as credit card information.
Information about your usage and interaction with our website and/or services, including computer and connection information, device capability, bandwidth, statistics on page views, and traffic to and from our websites.
Collection of Personal Data
SCB may collect your Personal Data in the following ways:
When you register with us for an account and membership.
When you access our website or perform an online transaction.
When you interact with any of our employees (including customer service representatives and front-line service staff).
When you submit an application to us to purchase our products or use our services.
When you respond to our request for additional Personal Data.
When you ask to be included in an email or other mailing list.
When you request that we contact you.
When you respond to our promotions.
When you submit your Personal Data to us for any other reason.
Purposes for the Collection, Use, and Disclosure of Your Personal Data
SCB may collect, use, and/or disclose your Personal Data for the following business purposes:
Evaluating and providing advice or recommendations to you regarding the type of products and services suited to your needs.
Assessing and processing any applications or requests made by you for products and services offered by SCB.
Communicating with you to inform you of changes and updates to our policies, terms and conditions, and other administrative information.
Administering, maintaining, managing, and operating the products and services offered to you.
Processing and administering benefits or entitlements in connection with our services or your membership, including loyalty and rewards programs.
Verifying your identity for the purpose of providing you with our services.
Responding to your queries and requests and handling complaints.
Providing you with personalized service, including at our customer service touchpoints.
Conducting market research for statistical profiling and understanding customer preferences to review and improve our products and services.
Managing our infrastructure and business operations and complying with internal policies and procedures.
Archiving documents and records in both electronic and physical form for record-keeping purposes.
Maintaining records of customer instructions through various means.
Complying with applicable laws, regulations, or directives that may apply to SCB or any SCB group company.
Consent
You should ensure that all Personal Data submitted to us is complete, accurate, and correct. Failure to do so may result in our inability to provide you with the products and services you have requested. If you submit Personal Data on behalf of another individual, you represent that you have obtained all necessary consents in accordance with applicable data protection legislation.
Marketing / Optional Purposes
Where you have specifically provided us with additional consents, SCB may also collect, use, and/or disclose your Personal Data for the following purposes:
Providing benefits to you, including promotions, loyalty and reward programs, and sending you details of products, services, special offers, and rewards.
Matching your Personal Data with other data collected for other purposes and from other sources in connection with the provision of products and services.
Administering contests and competitions.
Participation in SCB’s marketing initiatives and branding activities.
Inviting you to participate in SCB’s corporate sustainability activities.
Developing special offers and marketing programs.
If you have provided your Malaysian telephone number(s) and consented to receiving marketing or promotional information, we may contact you using such telephone number(s) with information about our products and services.
Disclosure of Personal Data
Personal Data will be protected and kept confidential but may be disclosed for the purposes listed above (where applicable) to the following parties:
SCB group companies.
Agents, contractors, or third-party service providers who provide services to SCB.
Banks, financial institutions, credit card companies, and their service providers.
Our professional advisers such as auditors and lawyers.
Relevant authorities, including any judicial, administrative, or regulatory bodies.
Any other person in connection with the purposes set forth above.
Use of Cookies
We may collect or analyze anonymized information (“Aggregate Information”), such as the number of users and their frequency of use, and the number of page views on our websites. We use “cookies” to track information such as the number of users and their frequency of use. The Aggregate Information collected is used to assist us in analyzing website usage and improving our websites.
You may disable cookies by changing your browser settings, but this may prevent you from accessing certain parts of our websites.
Third-Party Sites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of these websites. We encourage you to learn about their privacy policies before providing any personal information.
Withdrawal of Consent
If you wish to withdraw your consent to any use or disclosure of your Personal Data as set out in this Privacy Policy, you may contact us via the “contact us/feedback” webpage on this website. Please note that withdrawing consent may affect our ability to provide you with products or services.
Access and Correction of Your Personal Data
You may request access to or make corrections to your Personal Data records. If you are a loyalty program member, you may do so via our membership portal or contact our membership department through the “contact us/feedback” webpage.
Contacting Us
If you have any questions or complaints relating to the use or disclosure of your Personal Data, or if you wish to know more about our data protection policies and practices, please contact us via the “contact us/feedback” webpage on this website.