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From the Beginning
An odyssey of baking begun in 1975, as a humble bakery and cake shop at Taman Sentosa. Through the hands of the bread craftsmen, the first Season Confectionary and Bakery had grown to distinguished itself as a household name famed for baked goodness ranging from pastries to cakes. At Season Confectionary and Bakery the word "bread" is summed up as the art of baking, combining traditional bread making techniques with a modern sophisticated taste. Truly loved, Season creates artisan baked goods with unmatched quality to the delight of pastries and cake lovers.
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Spearhead and operated by food industry leaders, ABR Holdings Limited, Confectionary and Bakery, as one of the Groups' well known food & beverages brands, set to extend their presence by sharing the love of bread to even more communities, also as the preferred choice for baked goods.
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Mission Statement
Our Commitment
We are committed to provide excellence in our products and services in all areas of our operations.
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To Our Customer
We will strive to ensure that our products and services maintain the high quality that is expected from our valued customers whilst remaining creative, innovative and responsive to their needs.
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To Our Colleagues
We will strive for a safe, secured, pleasant and friendly work environment with emphasis on teamwork, and career development for our colleagues.
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To Our Shareholders
We will strive to meet our Shareholders’ expectations by constantly being pro-active to achieve the financial targets’ we have agreed.
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To Our Community
We will strive to show our support in helping those who are underprivileged by being active in community activities.
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